Maersk’s towage specialist Svitzer is planning to secure greater foothold in two strategic markets in Asia, Middle East and Africa (AMEA) and Americas, the company said.
Both regions are of smaller weight in Svitzer’s portfolio, but have substantial growth opportunities. The AMEA region today covers a huge geographical area from the Russia Pacific Coast to West Africa.
“We have therefore decided, from October 1, to create two focused regions covering this area: MEA – covering Middle East and Africa including the Indian Subcontinent and Sri Lanka, and Asia – covering Bangladesh in the West to Japan in the East and Russia in the North to Indonesia in the South,” the company said in an announcement.
” Our strategic objective is to accelerate growth outside Europe and Australia. The increased focus will bring us even closer to existing and new customers in Africa, Middle East and Asia and provide a platform for our safe, reliable and efficient towage solutions. We are looking forward to assisting port authorities and ship owners in reducing turn-around time and fuel consumption in relevant ports”, says Kasper Friis Nilaus, Chief Commercial Officer, Svitzer.
The MEA region will be led by Torsten Holst Pedersen, whom for 3 years has led Svitzer’s AMEA region from the regional HQ in Dubai. The Asia Region will, form a regional HQ in Singapore, be led by Alan Bradley who comes from a role as CCO for Svitzer Australia where he has been responsible for the winning of significant Harbor and Terminal Towage Contracts, most notably Gorgon, Wheatstone and Oil Search.