Norway: ULSTEIN BRIDGE VISION Receives DNB’s Innovation Award 2012

ULSTEIN received DNB’s Innovation Award 2012 of 1 mill NOK in the National Final in Trondheim on 12 March 2013. ULSTEIN BRIDGE VISION™ is a concept for a modern ship bridge where safety in complex operations has been given major focus. A total of close to 700 ideas were received for the contest.

ULSTEIN BRIDGE VISION is about simplifying, being more efficient, and creating better and safer working conditions on the bridge“, says Tore Ulstein responsible for Marketing & Innovation in ULSTEIN and continues: “Innovation is hard work in order to succeed. ULSTEIN annually invests several million NOK in R&D and the Award from DNB gives us the inspiration to work focused and long-term with further innovation processes together with our relations.

Quoting the jury: “The winner represents an innovative thinking within an area that has a great need for modernization.”

The jury emphasized that the idea is knowledge driven and can help to reinforce the Norwegian sector development and help lift the entire industry.

The winner works structurally and long-term for innovations and has used a holistic approach to compound needs. The idea is based on an industry with a long history and can help Norway retain a global advantage.

The idea originates in a strong industrial environment with extensive experience in innovation and high-tech projects. Resources from other industries and with other backgrounds are drawn into the process to look at possible solutions with fresh eyes.

The solution will set a new standard in this industry, which is one of the most important industry in Norway. The idea will help to significantly improve the standard and raising HSE where both people and property are better protected. The idea originates in a coastal industry. The candidate has emphasized design and functionality in an innovative way.

The jury believes that the company can successfully implement the idea. The winner of DnB’s Innovation Award 2012 is Ulstein Power & Control with the idea ULSTEIN BRIDGE VISION.

Ulstein, March 13, 2013

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