Israel’s shipping firm ZIM Integrated Shipping Services has launched an extensive program aimed at changing its organizational structure.
The change is based on the company’s business plan to focus on profitable trade areas with the aim of building a lean and agile enterprise.
ZIM said that the essence of the change is to strengthen the three major business units as independent: Pacific Unit – the trade between Asia and North & Central America; Intra-Asia Unit – trade within Asia; Cross Suez – Atlantic Unit – the trade between Asia and the Mediterranean Sea, intra-European trade (including Israel) and the trade between the Mediterranean Sea and the Americas.
The company added that cancelling the area managements will enable the countries to respond quickly to market needs and work directly with the business units.
“The new structure strengthens the position of ZIM in the trade in which it operates and is an important element in implementing our strategic plan and in improving the level of service to our customers,” said Rafi Danieli, ZIM President and CEO.
The business units will be headed by company Vice Presidents, who will report directly to ZIM’s President and CEO.
ZIM further said it would continue its operations in other trades with no change.
The program will take effect on March 1, 2016.