AIDA Cruises Chooses AIDAbella for Chinese Market

Germany’s AIDA Cruises said it will station its AIDAbella cruise ship in China, the strongest growing cruise market, offering all year round cruises from Shanghai for the first time.

Namely, Carnival Cruise Line and AIDA Cruises recently announced that they will homeport one new ship each in China in 2017.

This was followed by deployment of two ships by Carnival Cruise Line beginning with Carnival Miracle in spring 2017 followed by Carnival Splendor in spring 2018. Both ships will be based in China year round, Carnival Cruise Line said.

“We have taken a very close look at what connects the Asian guest with Germany. What premium products does he prefer? What cultural differences, including those relating to consumption habits, do we need to bear in mind? Since we are part of the Costa Group, our colleagues at Costa Asia will be supporting us with their know-how, particularly in the area of Sales and HR,” said AIDA President Felix Eichhorn.

AIDAbella will join the already deployed brands Costa Cruises and Princess Cruises in the Chinese market in spring 2017.

At 252 meters long and 32.2 meters wide, AIDAbella has 1,025 staterooms, 457 of which are balcony staterooms and suites. The ship was christened on April 23, 2008.

With its 10 cruise ships, AIDA Cruises plans to expand its fleet to 14 ships by 2020.

Image: Carnival

Share this article

Follow World Maritime News

In Depth>


<< Dec 2017 >>
27 28 29 30 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31


27 years in the making, APM is the premier shipbuilding & marine, workboat and offshore exhibition in Asia trusted by generations of industry professionals.

read more >

Mega Cargo Show 2018

The focus of the event is to bring all connected with cargo fraternity on a single platform…

read more >

Vietship 2018

Vietship is the largest and longest established exhibition in Vietnam featuring all aspect of Shipbuilding, Shipping and Offshore Technology.

Since its first event in 2002, Vietship has become the convergence and platform of advanced technologies regional and worldwide in shipbuilding and ship repair, marine equipment, waterway transportation and services, marine and offshore engineering.

After 16 years of eight consecutive editions, Vietship has affirm itself as an important event in enhancing cooperation and development, attracting investments, exchanging technology and creating ideal opportunities for trade promotion in the international maritime industry.

More info

read more >

LNG Bunkering Summit 2018

The conference will cover the obstacles facing both the shipping and port communities, exploring developments in conversion and new builds…

read more >