Consumers Say Carnival Cruise Most Improved Brand

Consumers Say Carnival Cruise Most Improved Brand

YouGov’s BrandIndex has ranked Carnival Cruise Lines the most-improved U.S. brand in consumer perception, or “buzz,” in its mid-year 2014 Buzz Rankings Report.

 

According to BrandIndex, Carnival’s change in consumer-perception score by mid-2014 was double the improvement level achieved by the company ranked second on the most-improved list.

“Carnival not only brought its consumer perception back in line with the rest of industry, but their sales potential, indicated by consumers who say they would consider the brand for their next cruise, has rebounded above the rest of the cruise sector,” said Ted Marzilli, CEO of BrandIndex.

Contributing to Carnival’s notable brand recovery was a series of industry-first product innovations and marketing initiatives, including:

Seuss at Sea, Carnival LIVE  Shore Excursion Best Price Guarantee, Great Vacation Guarantee and Camp Ocean.

“We have worked very hard at Carnival over the past year to bring fresh programming and innovation to our ships while maintaining consistently smooth operational performance and the results of this latest BrandIndex data is a gratifying acknowledgement of those efforts,” said Gerry Cahill, president and CEO of Carnival Cruise Lines.

Press Release, July 18th, 2014

Share this article

Follow World Maritime News

In Depth>

Events>

<< Sep 2019 >>
MTWTFSS
26 27 28 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 1 2 3 4 5 6

The Smart Ship Exchange

The Exchange will look at the issues involved with increasing autonomy in shipping with an introduction to the concept…

read more >

3rd MarSat Workshop

The MARSAT project wants to operationalise and standardise EO products and aims to develop…

read more >

Global Sustainable Shipping Forum 2019

The event will provide valuable insights from conference sessions, great networking opportunities and will offer…

read more >

OEE Conference & Exhibition 2019

OEE2019 is organised by Ocean Energy Europe, the industry association representing ocean energy in Europe.

read more >