Fred. Olsen Cruise Lines has announced that it has signed a new partnership agreement with Saga Holidays, to promote and sell its cruises.
Saga will have allocations on a range of 2014/15 Fred. Olsen cruises across its fleet of four ships – Balmoral, Braemar, Boudicca and Black Watch – focusing on products that do not compete directly with Saga cruises, from a number of regional ports around the UK.
Saga will provide Fred. Olsen with an important sales distribution channel for early-to-mid-term business, thereby helping to reduce the volume of last-minute bookings, which can have a negative impact on yields.
Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said: “This new agreement between Fred. Olsen Cruise Lines and Saga Holidays will help to improve our yields significantly, and our financial position overall.
With this new agreement, Saga customers can now take advantage of Fred. Olsen’s competitively-priced cruise holidays, backed up by the expertise of our two trusted brands, from their convenient local port.”
Robin Shaw, Chief Executive of Saga Cruises, said: “This is an exciting time for Saga cruising and this venture allows us to reach out to more people. We will now be able to offer even greater choice to today’s over-50s.
Customers will get all the added extras that those who book with Saga directly enjoy – and the security that we will offer a great experience at excellent value.”
June 2, 2014