As of November, the new Damen website has officially gone live. The site has been structured according to Damen’s 10 Product-Market Combinations and navigation has been designed to be fast, simple and user-friendly. The new website aims to personalize content, enable infosharing and enhance client interaction.
COO Arnout Damen says: “For Damen, shipbuilding is as much about building ships as it is about building relations. In our industry face-to-face contact will always remain important. However, modern communication, sales and marketing depend heavily on a good website. That’s why Damen opted for an entirely new website both front and back.”
For Björn Smets, responsible for Online Communications, going live is only the first step. “The content management system allows us to serve our clients online. The system enables us to present regular visitors with the info they’re interested in, based on what they are looking for. We’re now working on phase two, in which we’ll integrate social media platforms and video tools into website. Slowly, the website will become instrumental to the way we work.”
Damen Shipyards Group
Damen Shipyards Group (est. 1927) is a globally operating company with 35 owned shipyards and numerous partner ards. Damen employs over 6,000 people, has built over 5,000 vessels worldwide and delivers up to 150 vessels annually. Based on its unique, standardised ship-design concept and short delivery times, Damen is able to guarantee constant quality.
Damen’s focus on standardization and modular construction approach lead to short delivery times (Damen keeps vessels in stock), low ‘total cost of ownership’, high resale value, proven technology and reliable performance. Damen offers a wide range of products, including: tugs, workboats, patrol vessels, high speed craft, cargo vessels, dredgers, offshore support vessels, oil-spill response vessels and even frigates and mega yachts. In addition to shipbuilding, Damen offers efficient customer support, customer financing and complete lifecycle service.
Source: Damen, November 4, 2011